Let’s turn old wholesale wisdom upside down.

They say playing in a market with higher returns means accepting more risk. We say you take the upside. We'll take the risk.

Upside is the all-new way to wholesale. Experience the best way to get big wholesale profits in any market. With a guaranteed minimum price on every vehicle, you never risk a loss. Upside has returned a combined $5 million straight to sellers on our platform.* And when a vehicle sells for more than our guarantee, you keep the lion’s share of the upside.
*Combined across all Upside sales as of 2/2023

To see it for yourself, talk to your vAuto Performance Manager or schedule a preview today.


Sale Highlights

98.5% Of MMR
25 AVG. Bids / Car
22.3K VDP Views

Acquire Every Customer and Every Vehicle with Confidence

When you combine Upside with Kelley Blue Book Instant Cash Offer

With appraisals you can trust from Kelley Blue Book Instant Cash Offer and Upside’s guaranteed minimum wholesale price, you’ll always have a profitable exit strategy for every vehicle you acquire.

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We put in four cars we didn’t want into Upside. The guarantee was fair, but  when the smoke cleared, we did phenomenally. We were like, ‘Oh my gosh, there’s so much bidding activity. This is brilliant.’  Instead of four cars, we wish we had those other 25 cars in there.”

Jeremiah Mowry, Sr. Director of Operations at Atlanta Auto Brokers
Jeremiah Mowry

Before Upside, we would have taken our chances on another auction and we probably would have taken a loss. Upside has given us an alternative to taking losses at wholesale and that has really helped, especially with the fluctuation of the market right now.”

David Ortiz, VP of Variable Operations at Castle Automotive Group
David Ortiz

Sound too good to be true?

Schedule a preview of Upside today to get a FREE copy of Dale Pollak’s new book, “Whole Truth,” where he examines the misunderstood nature of wholesaling, and how Upside can make it a reliable source of revenue for any dealer.

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Whole Truth Book

Schedule a preview today to learn how this one-of-a-kind digital marketplace can make you more money more often.

take the upside

Want to experience the auction behind Upside?

Built on the principles of the nation’s top-performing wholesalers, Upside Direct is the one-of-a-kind digital auction that creates exciting opportunities for buyers, while delivering the highest returns to sellers over time. See it for yourself.

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