Win big at wholesale like never before

Every vehicle you list on Upside is backed by a guaranteed minimum price, so you never risk a loss. Any vehicle that sells for more than that price, you keep the upside.

proof of profitability

$20M+ earned by Upside dealers in combined profits1
$1,000 Average profit share per sale2
100% of vehicles sell3

upside on the move

In one year, we’ve expanded to over 500 dealerships in 30 states. And we’re just getting started.

Upside has single-handedly saved us hundreds of thousands of dollars.”

Mike Maheras, General Manager, Phillips Chevrolet
Mike Maheras

We put four cars into Upside, and we did phenomenally. We were like, ‘Oh my gosh, there’s so much bidding activity. This is brilliant.’ We wish we had put 25 cars in there.

Jeremiah Mowry, Sr. Director of Operations at Atlanta Auto Brokers
Jeremiah Mowry

it lowers our costs and every car sells. There’s no stress. We know that there’s no re-listing, no negotiating and no having to take the car back. Upside takes care of everything.”

Jim farkas, Used Car Director, Germain Motor Company
Jim farkas


Hear dealer stories and learn about the innovative ideas behind Upside.

Have a profitable exit strategy for Every Vehicle

When you combine Upside with Kelley Blue Book™ Instant Cash Offer

With appraisals from Kelley Blue Book Instant Cash Offer and Upside’s guaranteed minimum price, you’ll have a profitable way to sell every vehicle, retail or wholesale. That means acquiring more cars and more customers, with more confidence.

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1Total amount returned to users from 2022 through September 30, 2023. 2Average profit share to users as of March 13, 2023. Not a guarantee of profits. 3Manheim covers the cost in the event a car does not sell in the traditional auction environment.