Dealers are winning big at wholesale like never before

That’s because Upside’s guaranteed minimum price ensures they never risk a loss. And when a vehicle sells for more than the guarantee, they keep the lion’s share of the upside.

hard proof of profitability

$7.5M+ earned by Upside dealers in combined profits1
$1,000 Average profit share per sale2
100% of vehicles sell3

upside on the move

In one year, we’ve expanded to 250 dealerships in 14 states. And we’re just getting started.

take the upside

We put four cars into Upside, and we did phenomenally. We were like, ‘Oh my gosh, there’s so much bidding activity. This is brilliant.’ We wish we had put 25 cars in there.

Jeremiah Mowry, Sr. Director of Operations at Atlanta Auto Brokers
Jeremiah Mowry

Before Upside, we would have taken our chances on another auction and we probably would have taken a loss. Upside has given us an alternative to taking losses at wholesale and that has really helped.”

David Ortiz, VP of Variable Operations, Castle Automotive Group
Jeremiah Mowry

it lowers our costs and every car sells. There’s no stress. We know that there’s no re-listing, no negotiating and no having to take the car back. Upside takes care of everything.”

Jim farkas, Used Car Director, Germain Motor Company
Jim farkas

Acquire Every Customer and Every Vehicle with Confidence

When you combine Upside with Kelley Blue Book Instant Cash Offer

With appraisals you can trust from Kelley Blue Book Instant Cash Offer and Upside’s guaranteed minimum wholesale price, you’ll always have a profitable exit strategy for every vehicle you acquire.

schedule your preview

Schedule a preview today to learn how this one-of-a-kind digital marketplace can make you more money more often.

take the upside

Want to experience the auction behind Upside?

Built on the principles of the nation’s top-performing wholesalers, Upside Direct is the one-of-a-kind digital auction that creates exciting opportunities for buyers, while delivering the highest returns to sellers over time. See it for yourself.

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1Average profit share to users as of March 13, 2023. Not a guarantee of profits. 2Total amount returned to users from 2022 through March 13, 2023. 3Average amount returned to dealers per week as of March 13, 2023. Not a guarantee of performance.