You know what features come standard with most makes, models and trim levels. And all the recon work you do to get a used car ready for sale may be routine for you.
But your customers don’t know all that. To them, those standout features and finishing touches influence their decision to buy.
Your VDPs play an essential role in revealing your used cars’ full value to online shoppers. And if your VDPs aren’t telling the whole story, you’re cheating yourself out of selling opportunities.
If you think focusing more on merchandising is “too much work” or that it won’t do enough to transform your VDPs into persuasive selling tools, consider this …
If you continue to merchandise with unedited photos, wordy descriptions and all-caps phrases, then you’re working from an old playbook.
Sure, those ancient practices check the box for a “complete” VDP. And they do drive traffic. But they only optimize your listings for an algorithm, not for the way your customers want to shop.
Your VDPs are where you need to show off the car and all the work you did – in the way your customers want to see it. Because that’s what makes the difference between winning or losing the sale.
Every car shopper wants to know that the value of your vehicle matches – or exceeds – the price you’re asking for.
So, how do you convey enough value to put prospects at ease?
You draw their attention to the unique features that make your vehicles more desirable. And showcase what you’ve done to enhance the car’s condition. Let your shoppers know they’re getting a great deal while giving them the security they need in order to buy.
And now, you can do it faster and easier than you might think.
This breakthrough merchandising solution automatically pulls in the content your prospects need to see. And you deliver a buying experience that dealers still doing it the “old way” can’t match.
Look at how easy it is for you to generate clean, intuitive media carousels that show each vehicle’s value to your online shoppers.
Condition Insights
Automatically import Xtime RO data or manually add condition insights through vAuto checked and starred features.
Kelley Blue Book® Integration
Additional content from Kelley Blue Book® helps your buyers understand all the features, functions and value of the car.
Expanded Audience
Syndicate to your website, Autotrader and KBB.com to extend your reach to more buyers.
Click To See Features
Let shoppers view your cars however they want – with 360‐degree spins, photos and video.
Automated hot spots tag each car’s most valuable features and functions, then add rich content.
Optimize your VDPs for how your buyers prefer to shop – on their mobile devices.
With everything you’ve got invested in your used car inventory, you can’t afford a new tool that will slow you down. So, we would never offer you a solution that has a steep learning curve or adds hours of extra effort.
Vehicle Intelligence 360 integrates seamlessly with your current merchandising process.
You continue to capture, import and/or stitch 360-degree spins the way you always have. Then, Vehicle Intelligence 360 automatically turns that media into more compelling VDPs that set you apart from your competition and motivate shoppers to buy.
It’s another example of how vAuto’s end‐to‐end inventory management solutions help the best dealers – dealers like you – run better.
You would never cut your sales pitch short if the customer was in front of you. So, why would you risk losing online shoppers with VDPs that don’t show the full value of your used vehicles?
Just give us 15 minutes and we’ll show you how easy it is to outsell your competitors with Vehicle Intelligence 360. There’s no pressure and no obligation to buy. It’s a live demonstration where you’ll see how you can give your customers the information – and the confidence – they need to move forward with you.
Fill out the form below to request your demo now.