Whole Truth: By Dale Pollak

Learn a fresh money-making method to selling wholesale.

In “Whole Truth,” Dale Pollak, best-selling author and highly regarded innovator in automotive retail, examines the most misunderstood side of your business.

Long regarded as a money-losing proposition, wholesale selling can now be a reliable source of revenue. Pollak describes how the rise of new technologies, data science, and a more efficient wholesale marketplace offers dealers an opportunity to create a “double-barreled” business in their used vehicle departments. The book also introduces one of those new technologies — Cox Automotive’s all-new way to wholesale, Upside.

You take the upside. We’ll take the risk.

This wholesale remarketing solution redefines the risk/reward equation for sellers. From inside your standard vAuto workflow, Upside gives dealers easy access to a one-of-a-kind wholesale marketplace where the lion’s share of the high returns goes to you. But any losses on vehicles that sell for less are covered by Cox Automotive.

Sound too good to be true? Sign up to see how it works and you’ll also get a free copy of the book.